The India Notes 🇮🇳 | Dharmesh Ba | Substack

Exploring the impact of confirmation bias on product design

Feb 28

Decoding the user experiences of Bharat focused apps

Feb 21

What's cooking - Qualitative study to understand food in urban households

Feb 14

What does the new tax regime mean for mutual funds adoption?

Feb 7

What's cooking - Qualitative study to understand food in urban households

Feb 2

What's cooking - Qualitative study to understand food in urban households

Jan 19

An online market place to buy and settle cattle online

Jan 17

Significance of 'last seen' on WhatsApp, challenges of using UPI for new internet users and access to toilets in Indian schools.

Jan 10

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The India Notes 🇮🇳

Uncovering Indian consumer psychology through research. Published twice a week.

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