My dad runs a cloth store in a rural area in Odisha. This is exactly what's happening. Even I'm guilty of deciding before entering a store. Unlike in the past there's no seasonal business, especially during festivals. People prefer buying online. The only customers are the ones who aren't tech savy or the ones who need something urgent. Focussing on specialized category of clothing doesn't help since we need to maintain all varieties.
My dad runs a cloth store in a rural area in Odisha. This is exactly what's happening. Even I'm guilty of deciding before entering a store. Unlike in the past there's no seasonal business, especially during festivals. People prefer buying online. The only customers are the ones who aren't tech savy or the ones who need something urgent. Focussing on specialized category of clothing doesn't help since we need to maintain all varieties.