Launching gig economy report and 1990 Research Labs

A new user research studio in town

The 'The India Notes' newsletter began from a desire to explore Indian thinking and behaviour. Many had studied Indians in the world of everyday products, but few looked at them from the technology lens. I wanted to fill that gap. I'm happy to announce that the newsletter reached 5,000 readers last week, including some well-known startup creators, investors, product managers, and designers.

A heartfelt thank you to all who took the time to read my research and findings. I've got two thrilling updates to share with you.

1. 1990 Research Labs

2. Life of a gig worker report

[Studio] 1990 Research Labs

Building on my work with The India Notes, I'm starting a dedicated user research studio for startups. Over the past year, I've been lucky to work with leading startups such as CRED, Udaan, Jar, Plum Insurance, and Allen Digital. Now, with a bigger team, we're ready to take on even more ambitious projects. Check us out.

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[Report] Life of a gig worker

Many reports you come across are packed with statistics and general summaries. They're valuable but often overlook the human aspect. At 1990 Research Labs, we aim to add depth to subjects you might already know about. In our 'life of a gig worker' report, we focus closely on the experiences of gig workers using online platforms. We've detailed their struggles through an in-depth study conducted across India.

Through The India Notes and 1990 Research Labs, my goal is to bring consumer insights to a broader audience and spread the practice of user research to more organizations.

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Why the name '1990 Research Labs'?

India's growth and consumer story began with the liberalisation in 1991, and the name '1990' pays homage to the golden era that we affectionately refer to as the '90s.

[Fin]