Refreshing read. Agreed with the view that complete translation of UI into native languages would not be beneficial to the users and transliteration should be one way to consider going forward. However, I also believe that the penetration of English words in "India" user's daily conversations is not at par with the "Bharat" users. We should be mindful of the fact while designing for the "Bharat" segment users.
I always consider "Hinglish" or similar transliteration as a adding familiarity and warmth, which users trust more. So writing to make a user to feel the warmth should be more important than being correct. Thats in general what Bollywood has achieved well much to its criticism of "selling-out".
Refreshing read. Agreed with the view that complete translation of UI into native languages would not be beneficial to the users and transliteration should be one way to consider going forward. However, I also believe that the penetration of English words in "India" user's daily conversations is not at par with the "Bharat" users. We should be mindful of the fact while designing for the "Bharat" segment users.
I always consider "Hinglish" or similar transliteration as a adding familiarity and warmth, which users trust more. So writing to make a user to feel the warmth should be more important than being correct. Thats in general what Bollywood has achieved well much to its criticism of "selling-out".
Well written post. Specially the recommendation, "Write for scanning and not reading", is quite insightful.