UX Audit: Paytm vs Google Pay vs PhonePe
Scan and pay flow design deconstruction.
👋 What's up, peeps? Dharmesh Ba here. Welcome to another edition of The India Notes, your go-to newsletter to decode Indian consumer psychology. Every week I publish a long-form piece decoding Indian behaviour from a digital lens.
If you are new here, check out my best pieces here:
Subscribe to get future updates in your inbox.
Mind-blowing! UPI records a whopping 36 crore transactions per day as quoted by RBI governor Shaktikanta Das. The market is ruled by PhonePe (50.1%), Google Pay (34.2%), and Paytm (10.8%), the big three in the game.
It's the new normal! I whip out my phone to pay, and the shopkeeper automatically directs me to the UPI QR code without a word. This could be the most significant behavioral change caused by digital intervention in my lifetime!
This week, I took on the challenge of deconstructing the scan and pay flow of the top three UPI apps. Don't be fooled by its simplicity; the apps have put some serious thought to create a seamless user experience. I'm in awe of how it works like a charm for someone in bustling Bangalore or a remote village in Bihar!"
[Desktop] Click the link below to view the interactive presentation 👇
[Mobile] Download the PDF version of the presentation