🕵️‍♀️ UX audit: How Lokal onboards news users.

Decoding the user experiences of Bharat focused apps

👋 What's up, peeps? Dharmesh Ba here. Welcome to another edition of The India Notes, your go-to newsletter to decode Indian consumer psychology. Every week I publish a long-form piece decoding Indian behaviour from a digital lens.

If you are new here, check out my best pieces here:

1. Where do Indians invest their money? 💸

2. How are default choices designed in Indian apps?

3. The psychology of tax payments

Subscribe to get future updates in your inbox.

---

In my previous write-ups, I broke down the user experience of Indian apps like Animall and Frnd. The response was overwhelmingly positive. My buddy Phalgun recently turned me on to useronboard.com, which provides a detailed teardown of U.S.-based apps. This got us thinking: What would a similar approach to Indian apps look like?

Here is my first UX audit of the Lokal app, a hyperlocal Indian app for news, classifieds and daily utility prices. I hope you enjoy the breakdown.

---

[Desktop] Click the link below to view the interactive presentation 👇

---

[Mobile] Download the PDF version of the presentation

---

Here is a sneak peek of what the presentation looks like:

---

Let me know what Indian app I should pick up for my next UX audit :) Have a great day.

---