🕵️‍♀️ UX audit: How is Dealshare different from Amazon.

Designing E-commerce for the emergent users.

👋 What's up, peeps? Dharmesh Ba here. Welcome to another edition of The India Notes, your go-to newsletter to decode Indian consumer psychology. Every week I publish a long-form piece decoding Indian behaviour from a digital lens.

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In a recent user interview I conducted, one participant shared a story about trying to persuade his mother to purchase vegetables and groceries from an online app instead of the nearby store. His mother's first question was about the price of onions on the app, which, in her world, served as a baseline to gauge the affordability of the platform's offerings. It's fascinating how differently we can approach shopping, even within a family. For instance, if my mother and I were to buy a bedsheet, I would prioritize the design, while she would focus on the price.

DealShare, an e-commerce app tailored for non-metro users who may be more budget-conscious, seems to understand this distinction. With its Re.1 deals, default cash-on-delivery options, and non-branded goods, DealShare's design offers a glimpse into what an e-commerce platform for the heart of India might look like. I conducted a thorough deconstruction to delve deeper into the app's design nuances and better understand its appeal to a wider audience.

[Desktop] Click the link below to view the interactive presentation 👇

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