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India's lesser known Goldmines!
Masala movies, South India and YouTube
Jan 20
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Dharmesh Ba
89
9
13
What Indian Consumers Want in 2026?
A founder's failure, five consumer themes, and a quiet restart
Dec 26, 2025
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Dharmesh Ba
94
13
9
Is AI India's New Third Place?
On loneliness, therapy, and the conversations we can't have with family
Dec 16, 2025
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Gowri N Kishore
38
7
6
Most Popular
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WhatsApp owns India!
Oct 29, 2025
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Dharmesh Ba
232
21
29
The untold story of Where is My Train's 100M users
Aug 12, 2025
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Dharmesh Ba
140
10
14
Seekho is a crazy subscription business.
Sep 30, 2025
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Dharmesh Ba
156
12
12
Indians play (WhatsApp) status games!
Feb 16, 2025
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Dharmesh Ba
114
8
13
Sri Mandir UX Audit
May 16, 2023
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Dharmesh Ba
66
6
6
What Indian Consumers Want in 2026?
Dec 26, 2025
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Dharmesh Ba
94
13
9
Opinion
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What Indian Consumers Want in 2026?
A founder's failure, five consumer themes, and a quiet restart
Dec 26, 2025
Â
•
Â
Dharmesh Ba
94
13
9
Is AI India's New Third Place?
On loneliness, therapy, and the conversations we can't have with family
Dec 16, 2025
Â
•
Â
Gowri N Kishore
38
7
6
Astrology is a drug!
Effects of abundant fortune telling at tap.
Sep 9, 2025
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Dharmesh Ba
80
11
9
Analysis
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India's lesser known Goldmines!
Masala movies, South India and YouTube
Jan 20
Â
•
Â
Dharmesh Ba
89
9
13
QC: Implications of life in the fast lane
Role of women, loneliness and Kirana stores.
Nov 2, 2024
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Dharmesh Ba
81
6
14
Design of ONDC vs Marketplaces
A comparative analysis between the ONDC marketplaces and traditional E-Commerce apps
Jan 2, 2024
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Dharmesh Ba
32
UX Audit
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Product Conversation
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Gig Economy
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What's Cooking?
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Uncovering Indian consumer psychology through research. Published every Tuesday
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