The India Notes 🇮🇳

The India Notes 🇮🇳

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#1 | Kathir - The customer decides before walking in
Story of a footwear store in Tiruppur, Tamilnadu
Oct 7 • 
Dharmesh Ba
34
1
Seekho is a crazy subscription business.
100M+ Downloads • $4M monthly revenue • Zero ads
Sep 30 • 
Dharmesh Ba
134
10
Astrology is a drug!
Effects of abundant fortune telling at tap.
Sep 9 • 
Dharmesh Ba
75
8
Most Popular
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Seekho is a crazy subscription business.
Sep 30 • Dharmesh Ba
134
10
The untold story of Where is My Train's 100M users
Aug 12 • Dharmesh Ba
108
7
Indians play (WhatsApp) status games!
Feb 16 • Dharmesh Ba
95
8
Sri Mandir UX Audit
May 16, 2023 • Dharmesh Ba
62
5
QC: Implications of life in the fast lane
Nov 2, 2024 • Dharmesh Ba
79
5
Astrology is a drug!
Sep 9 • Dharmesh Ba
75
8

Opinion

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Astrology is a drug!
Effects of abundant fortune telling at tap.
Sep 9 • 
Dharmesh Ba
75
8
India badly needs its own ElevenLabs, and it's a billion-dollar opportunity
Cultural nuances in building Indian voice AI
Jul 29 • 
Dharmesh Ba
69
7
Indians will deploy AI but not to reduce cost.
Hiring people vs deploying AI
Mar 16 • 
Dharmesh Ba
35
4

Analysis

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QC: Implications of life in the fast lane
Role of women, loneliness and Kirana stores.
Nov 2, 2024 • 
Dharmesh Ba
79
5
Design of ONDC vs Marketplaces
A comparative analysis between the ONDC marketplaces and traditional E-Commerce apps
Jan 2, 2024 • 
Dharmesh Ba
31
Story of Namma Yatri - Part 2
The workings of the open-mobility model for Namma Yatri
Dec 5, 2023 • 
Dharmesh Ba
 and 
Sidhant Bhutani
21

UX Audit

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Product Conversation

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Gig Economy

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What's Cooking?

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The India Notes 🇮🇳
The India Notes 🇮🇳
Uncovering Indian consumer psychology through research. Published every Tuesday
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