What Indian Consumers Want in 2026?

A founder's failure, five consumer themes, and a quiet restart

22 hrs ago • Dharmesh Ba

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1

Is AI India's New Third Place?

On loneliness, therapy, and the conversations we can't have with family

Dec 16 • Gowri N Kishore

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The China Playbook Indian Founders Haven't Read

An interview with Alysha Lobo, Ex-Universal Robots & Rapyuta Robotics

Dec 10 • Dharmesh Ba

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November 2025

Product Insights from Social Games, Cricket, and Payments

A conversation with Anshumani Ruddra, Product Leader for Google Payments

Nov 4 • Dharmesh Ba

28

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October 2025

WhatsApp owns India!

A Primer on the India's Invisible Business Operating System

Oct 29 • Dharmesh Ba

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#1 | Kathir - The customer decides before walking in

Story of a footwear store in Tiruppur, Tamilnadu

Oct 7 • Dharmesh Ba

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September 2025

Seekho is a crazy subscription business.

100M+ Downloads • $4M monthly revenue • Zero ads

Sep 30 • Dharmesh Ba

151

12

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Astrology is a drug!

Effects of abundant fortune telling at tap.

Sep 9 • Dharmesh Ba

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August 2025

The untold story of Where is My Train's 100M users

How a small team built Google's first Indian consumer acquisition?

Aug 12 • Dharmesh Ba

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July 2025

India badly needs its own ElevenLabs, and it's a billion-dollar opportunity

Cultural nuances in building Indian voice AI

Jul 29 • Dharmesh Ba

71

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March 2025

Indians will deploy AI but not to reduce cost.

Hiring people vs deploying AI

Mar 16 • Dharmesh Ba

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India will create AI middle managers

The rise algorithms managing staff

Mar 4 • Dharmesh Ba

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9

8